PUC is a clothing brand in Brazil that produces children clothes. In 2013 they launched their new collection based on children’s plays with heroes, villains and princesses. To advertise that idea and reinforce the brand’s message we’ve created a TV SPOT presenting a short hero story featuring several characters starred by the kids.
To emphasize the idea and make the story richer and funnier we’ve created a several effects to compose the shots, creating a whole new universe, it was like to see the story in the children’s point of view, bringing their imagination to life.
My Role in this project was Art Direction, Design, *Illustration, Color Grading and *Compositing. The TV Spot was produced by the amazing studio The Kumite.
*Some roles were shared with other great professionals.
Film Screens and Styleframes