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FREELETICS — Dare To Be Free

I was invited by the FREELETICS team to create the Visual identity for their 2019 Campaign, DARE TO BE FREE. The campaign introduces the faces of Freedom, featuring 5 unique individuals who work hard to succeed in life and stay healthy both mentally and physically. People who took on the dare, rose above the excuses, and proved that it pays off. It was also a big move for the brand as their were expanding their operations to the United States.

To help them tell the stories visually, we’ve created several graphic elements that represents the characteristics of each individual, their personality and skill and also connects with features in the app and the workouts (agility, strength, power, etc).

The campaign logo also changes according to each character, carrying the characteristics of each one.


Visual elements being used in the real world.


Posters and Social media


Early Concepts