Art Direction and Design
I worked in collaboration with the amazing people from KNAS creating visuals for the 2019/SS global campaign for PUMA FOOTBALL, with the theme POWER UP – From the pitch to the screen. We’ve created several visuals and elements based on the gaming world and put PUMA’s best players in a virtual environment showing off their best skills. The result of this work is a collaborative effort between me, Danilo Rodrigues and Maximiliano Chanan.
We did a large pack of visual elements for each product (PUMA ONE AND PUMA FUTURE). Each element represents features from each product (AGILITY, STRIKE, ADAPT & ACCELERATE) so once the player wears the boot, their skills are enhanced by the product.
Final Comps — PRINT
Final Comps — Social