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PUMA Football 2018

Football is not the same as it was, the new generations are shaping its new future mixing music, fashion and arts. The PUMA’s campaign 2018 explores this fresh culture through a new lens, presenting football as a platform for self expression. Last year I was invited by the amazing people from KNAS to help them creating the visuals for the campaign.

To enhance the mood and help bringing the concept to live, each player has its own set design.




Styleframes for social