Art Direction & Design
This is my flow was one of the PUMA’s global campaign for the year of 2019 that I had the pleasure to work alongside KNAS team and develop the main visuals for the season. We decided to develop a minimalist approach where we only have a composition based on a typography treatment, graphic elements to help with the story and the hero players for this campaign.
For the typography treatment, we’ve tried to create distortions that reinforce the message of getting into the flow, the distortions help to create a story to the composition.
Rough typography treatment
Final typography treatment
We have also created a version that has extra graphic elements and distortions to help with the story, but not so minimal.